Fractional CMO who builds pipeline with real data

I help B2B SaaS teams connect strategy, execution, and analytics - so growth is predictable, not “hope-based”.

Results

Get A Data-Driven CMO

I partner with B2B SaaS companies to bridge the gap between ambitious goals and measurable results. I've spent the last 17+ years helping teams clarify positioning, align go-to-market, and build marketing systems that consistently generate pipeline - with actual tangible goals.

I have clear priorities, solve funnel problems, deliver meaningful changes with no-fluff reporting and real results.

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My story 

Of course, I've read Ogilvy and watched a bit of "Madmen", but I was never a fan of evasive creative decisions over actual numbers.

That's why I’ve leaned into data-based marketing in my career: fixing the gap between efforts and results, refining processes or dashboards, and building repeatable systems that scale with the team - not with heroics.

Today I work as a fractional/interim CMO for B2B SaaS teams who want clarity, momentum, and measurable outcomes - fast. I can help you build your GTM strategy from scratch, align/hire/optimize your team, dig deep into data from various department to find what ACTUALLY works and if there are any pitfalls, and fix them

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This is me right before my Executive MBA graduation from IE Business School in the middle of 2022

What I help you achieve

Predictable pipeline

Build a pipeline machine across channels (paid, organic, outbound support) with clear targets and leading indicators.

Efficient acquisition

Improve CAC and payback by fixing funnel leaks, messaging mismatch, and low-quality demand.

Strong positioning

Define who you’re for, why you win, and how you’re different - so every campaign converts better.

Team & process

Set marketing ops, rituals, and dashboards so the team ships faster and learns every week.

FAQ

What exactly does a "fractional CMO" do?

I work as your part-time marketing leader. Unlike consultants who just give advice, I also actually execute. You get strategy + hands-on work in your tools (HubSpot, Google Ads, etc.) according to the package you choose.

How is this different from a marketing agency?

Agencies sell you junior staff and markups. I sell my expertise of 17+ years directly. No account managers, no upcharges, no "strategy decks" that never get implemented. 

What if I need a specialist, not a CMO?

If you need a team extension, a specialist or a junior marketer, I'll help you find one on a budget or recommend someone from my network. I also have several people with narrow areas of expertise I work with on a project basis when a customer actually needs them and can manage them as a team without you being stuck with a hassle of employment, benefits, daily management, etc.

What if I only need help with one specific thing?

That's alright - sometimes companies only need a couple of things done by someone like me. Book a free no-strings-attached discovery call with me and let's see how I can help you on an hourly basis.

You need OKRs done for all commercial departments based on a vague company-wide goal? I can help. You need to prepare a next-year business forecast across the entire lead genetation funnel? Let's do this. You need someone to interview your marketing candidates, craft a test assignment and then assess its execution? I'll get it done.

Let's have a quick call. No strings attached.

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