--- title: Fractional CMO for B2B SaaS | CMO4SaaS description: Fractional and Interim CMO for scaling B2B SaaS. True CAC and payback for each channel in the first month. Data-backed strategy and zero corporate fluff. image: https://cmo4saas.com/hubfs/cmo4saas-share-site.png --- [![logo (1)](https://cmo4saas.com/hubfs/logo%20(1).png)](https://cmo4saas.com/?hsLang=en) - [SERVICES](https://cmo4saas.com/#services) - [PRICING](https://cmo4saas.com/#pricing) - [RESOURCES](https://cmo4saas.com/blog?hsLang=en) - [ABOUT ME](https://cmo4saas.com/about-me?hsLang=en) [BOOK A CALL](https://meetings-eu1.hubspot.com/lucy-literado) Fractional and Interim CMO for B2B SaaS # **Find out which marketing pays back. Then scale it.** No chasing the vanity metrics or 50-slide agency BS. Just a data-obsessed CMO when you need one. [BOOK A QUICK CALL](https://meetings-eu1.hubspot.com/lucy-literado) ![Results](https://cmo4saas.com/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Dashboard.svg "Results") WHO YOU'LL WORK WITH ## **Hi! I'm [Lucy Tsotsorina](https://www.linkedin.com/in/lucy-tsotsorina)**, and I'm a fractional CMO I've spent 18+ years in B2B marketing, with 10+ years in leadership roles and most of them - as a first marketing hire that builds the team from scratch. I work with a small number of SaaS founders at a time, so you get me, and no agency middleman or PM in-between. [LET'S CHAT](https://meetings-eu1.hubspot.com/lucy-literado) ![Results](https://cmo4saas.com/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Statistics.svg "Results") FRACTIONAL, NOT LIMITED ## Works best for B2B SaaS & Service Companies *Marketing Services for SaaS Teams Who Hate Wasting Time* ### Project-Based Work **One-and-done type of service**   - Finding where your funnel bleeds cash and fixing it - Lean GTM strategy for 3-6 months - Partial or full growth audit with actionable steps **Best for:** Founders who feel "something’s broken" but don’t know what exactly is, need help deciding who's the best candidate for a marketing role or simply need to correctly calculate their business/growth/marketing goals for the next quarter or year. ### Fractional CMO **Ongoing marketing work**   - Allbound marketing strategy + hands-on execution - Weekly syncs + managing your team or contractors - Clear focus: Inbound, ads & ABM campaigns **Best for:** Companies looking to scale their growth and usually have a small team in place. Have someone on a regular basis to lead the team, expand to new markets or channels, establish reporting, and get the job done to meet growth-focused KPIs. ### Dedicated/Interim **Full-time mindset, lower costs**   - Augmenting your team on demand or full-time - Cross-department alignment - Inbound, events, ads, ABM campaigns & beyond **Best for:** B2Bs looking to go up-market. Get the product enterprise-ready, scale your marketing team and efforts significantly, have different departments & teams perfectly aligned and get full visibility on the entire customer journey progress. #### The Growth Audit ## $1,900 fixed > **Perfect for**: Founders who need clarity before committing **Founding rate: $950** for my first 3 clients. If the audit doesn't give you at least 3 fixes you'd act on, you don't pay. #### **What problems this solves:** - "I need a new growth and/or marketing strategy " - "I don't have clear understanding of CAC, LTV, churn & funnel conversions numbers" - "I'm tired of being the de facto CMO as a founder" - "I don't know what brings us growth and what hinders it" --- - A deep dive into your funnel, metrics, financials and team structure - A detailed no-fluff findings report with specific leaks and opportunities - 2 hours worth of calls to get your key people's input - only if necessary(!) - Actionable plan with prioritized fixes you can follow immediately - Fixed price, credited against your first month if you continue with the Fractional CMO #### The Fractional CMO ## $4,900/month > #### **40 hours per month**  of a committed CMO on a budget **Founding rate: $3,400/month** for the first 6 months, for my first 3 clients. Month to month, 30 days' notice. #### **What problems this solves:** - "We need CMO-level strategy but can't afford a $150k/year leader" - "Our Head of Marketing just left and we need immediate coverage" - "How do we translate company-wide goals into marketing OKRs/KPIs" - "Our marketing feels random and uncoordinated" --- - Weekly strategy sessions (CEO + key stakeholders) - Hands-on execution in your tools (HubSpot, Google Ads, etc.) - Monthly growth reports focused on pipeline metrics only - Actionable data pipeline done/enhanced, no 70-slide "strategy PowerPoint" - Team alignment workshops to stop sales/marketing friction - Quarterly roadmap based on actual performance data [Book a call](https://meetings-eu1.hubspot.com/lucy-literado) #### The Interim CMO ## $10,500/month > **Full-time mindset, part-time cost,** 6-month engagement #### **What problems this solves:** - "We're preparing for Series B/C and need investor-grade marketing" - "We need to expand the marketing function based on data, not gut feeling" - "We need quick team extension and don't have 3+ months for FT hiring" - "We need regular investor-grade forecasts and reporting" --- - About 3 days a week of dedicated CMO leadership and quick team extension - Ongoing team management (hire/fire/train your marketing team) - Board-level reporting and investor readiness - Full departmental ownership and accountability - Succession planning and handover to your future full-time CMO [**How these prices compare with the market →**](https://cmo4saas.com/fractional-cmo-cost?hsLang=en) ## FAQ ### What exactly does a "fractional CMO" do? I work as your part-time marketing leader. Unlike consultants who just give advice, I also actually execute. You get strategy + hands-on work in your tools (HubSpot, Google Ads, etc.) according to the package you choose. ### How is this different from a marketing agency? Agencies sell you junior staff and markups. I sell my expertise of 18+ years directly. No account managers, no upcharges, no "strategy decks" that never get implemented.  ### What if I need a specialist, not a CMO? If you need a team extension, a specialist or a junior marketer, I'll help you find one on a budget or recommend someone from my network. I also have several people with narrow areas of expertise I work with on a project basis when a customer actually needs them and can manage them as a team without you being stuck with a hassle of employment, benefits, daily management, etc. ### What if I only need help with one specific thing? That's alright - sometimes companies only need a couple of things done by someone like me. Book a free no-strings-attached discovery call with me and let's see how I can help you on an hourly basis ($175 an hour, 4-hour minimum). You need OKRs done for all commercial departments based on a vague company-wide goal? I can help. You need to prepare a next-year business forecast across the entire lead generation funnel? Let's do this. You need someone to interview your marketing candidates, craft a test assignment and then assess its execution? I'll get it done. ![Logo (3)](https://cmo4saas.com/hubfs/Logo%20(3).png) CMO 4 SaaS Mykolaiv, 54006 Ukraine ### Service - Overview - Pricing - Case Studies - Resources ### Resources - Blog - Podcast - Templates - Newsletter - Help center © 2026 CMO4SAAS All rights reserved Privacy Policy [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)