--- title: About me | CMO4SAAS description: Learn more about CMO4SAAS - fractional CMO services for B2B SaaS teams. Background, approach, and how we work. image: https://cmo4saas.com/hubfs/cmo4saas-share-site.png --- [![logo (1)](https://cmo4saas.com/hubfs/logo%20(1).png)](https://cmo4saas.com/?hsLang=en) - [SERVICES](https://cmo4saas.com/#services) - [PRICING](https://cmo4saas.com/#pricing) - [RESOURCES](https://cmo4saas.com/blog?hsLang=en) - [ABOUT ME](https://cmo4saas.com/about-me) [BOOK A CALL](https://meetings-eu1.hubspot.com/lucy-literado) # Fractional CMO who builds pipeline with real data I help B2B SaaS teams connect strategy, execution, and analytics - so growth is predictable, not “hope-based”. ![Results](https://cmo4saas.com/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Results.svg "Results") ## **Get A Data-Driven CMO** I partner with B2B SaaS companies to bridge the gap between ambitious goals and measurable results. I've spent the last 18+ years helping teams clarify positioning, align go-to-market, and build marketing systems that consistently generate pipeline - with actual **tangible goals**. I have clear priorities, solve funnel problems, deliver meaningful changes with no-fluff reporting and real results. [LET'S CHAT](https://meetings-eu1.hubspot.com/lucy-literado?uuid=35d3ee40-bf15-45a7-8db1-db88d36cd407) [LEARN MORE](https://cmo4saas.com?hsLang=en) ## My story Of course, I've read Ogilvy and watched a bit of "Madmen", but I was never a fan of evasive creative decisions over actual numbers. That's why I’ve leaned into data-based marketing in my career: fixing the gap between efforts and results, refining processes or dashboards, and building repeatable systems that scale with the team - not with heroics. Today I work as a fractional/interim CMO for B2B SaaS teams who want clarity, momentum, and measurable outcomes - fast. I can help you build your GTM strategy from scratch, align/hire/optimize your team, dig deep into data from various department to find what ACTUALLY works and if there are any pitfalls, and fix them [LET'S CHAT](https://meetings-eu1.hubspot.com/lucy-literado) ![Lucy Tsotsorina, fractional CMO for B2B SaaS](https://cmo4saas.com/hs-fs/hubfs/a81b3e96-446d-4802-8da1-b4b8b19c8d8d.jpg?width=800&height=800&name=a81b3e96-446d-4802-8da1-b4b8b19c8d8d.jpg "Lucy Tsotsorina, fractional CMO for B2B SaaS") *This is me right before my Executive MBA graduation from IE Business School in the middle of 2022* ## What I help you achieve ![](https://cmo4saas.com/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Activity.svg) #### Predictable pipeline Build a pipeline machine across channels (paid, organic, outbound support) with clear targets and leading indicators. ![](https://cmo4saas.com/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Database.svg) #### Efficient acquisition Improve CAC and payback by fixing funnel leaks, messaging mismatch, and low-quality demand. ![](https://cmo4saas.com/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Codepen.svg) #### Strong positioning Define who you’re for, why you win, and how you’re different - so every campaign converts better. ![](https://cmo4saas.com/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Pen.svg) #### Team & process Set marketing ops, rituals, and dashboards so the team ships faster and learns every week. ## FAQ ### What exactly does a "fractional CMO" do? I work as your part-time marketing leader. Unlike consultants who just give advice, I also actually execute. You get strategy + hands-on work in your tools (HubSpot, Google Ads, etc.) according to the package you choose. ### How is this different from a marketing agency? Agencies sell you junior staff and markups. I sell my expertise of 18+ years directly. No account managers, no upcharges, no "strategy decks" that never get implemented.  ### What if I need a specialist, not a CMO? If you need a team extension, a specialist or a junior marketer, I'll help you find one on a budget or recommend someone from my network. I also have several people with narrow areas of expertise I work with on a project basis when a customer actually needs them and can manage them as a team without you being stuck with a hassle of employment, benefits, daily management, etc. ### What if I only need help with one specific thing? That's alright - sometimes companies only need a couple of things done by someone like me. Book a free no-strings-attached discovery call with me and let's see how I can help you on an hourly basis. You need OKRs done for all commercial departments based on a vague company-wide goal? I can help. You need to prepare a next-year business forecast across the entire lead generation funnel? Let's do this. You need someone to interview your marketing candidates, craft a test assignment and then assess its execution? I'll get it done. ### Let's have a quick call. No strings attached. [BOOK NOW](https://meetings-eu1.hubspot.com/lucy-literado) ![Logo (3)](https://cmo4saas.com/hubfs/Logo%20(3).png) CMO 4 SaaS Mykolaiv, 54006 Ukraine ### Service - Overview - Pricing - Case Studies - Resources ### Resources - Blog - Podcast - Templates - Newsletter - Help center © 2026 CMO4SAAS All rights reserved Privacy Policy [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)